New Nokia Lumia smartphones will instead by known as
Microsoft Lumia, the company said.
The mobile operation was bought by Microsoft in April in a deal worth $7.2bn (£4.6bn).
Since then, Microsoft has quietly shifted away from the Nokia brand.
A post on Nokia France's Facebook page confirmed the branding shift. The renaming will roll out globally in due course, Microsoft has said.
The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.
